My ‘Priya’ Story

If there is one word I would choose to describe my association with Priya that would be ‘Nostalgia’. To this day, I have fond memories of having savoury Priya mango thokku as a child. The tangy after taste of the pickle still lingers in my memory, along with the catchy jingle of the TV commercial that used to air back then. I had a habit of taking home-made dosas or idlis to school for lunch and I vividly recall my friends fighting over my ration of Priya pickle that was supposed to be the accompaniment to my lunch. Later, when I moved out of my parents’ home to a government hostel for undergraduate studies, I realized that Priya was a staple to a lot of the girls I cohabited with. For four years of Bachelor’s studies, Priya was our little piece of heaven that made the bland hostel food bearable and edible. Though over time my pickle consumption has trickled down, my association with Priya has survived. As a working professional I don’t find much time to cook. However, I take ample care to replenish at regular intervals the key ingredient in my kitchen - Ginger Garlic Paste. It was after a bit of trial and error that I realized that Priya’s Ginger Garlic Paste is the closest that I can find to the one that my mother prepares at home. The use of freshly sourced ingredients and the lack of preservatives make this product unparalleled in quality and taste. As always, Priya invokes in me the pleasant sensations of nostalgia, home and the golden days gone by.